Tariffs, cryptocurrencies and brands: Trump rakes in billions from tokens, NFTs and licences

While bitcoin soars above $122,000, the US president earns over $620 million in a few months from cryptocurrencies. Boom in the $Trump meme coin

Monday 14 July opens with volatility on the financial markets after US President Donald Trump’s letter announcing 30% tariffs on Europe and Mexico from 1 August. The main European stock exchanges are containing their losses, while there is a real rally in the cryptocurrency sector.

Bitcoin surpassed $122,000 today, with a 3.6% increase in 24 hours. Among the protagonists of the boom is the $Trump meme coin, linked to the president’s image, which gained 0.52% to settle at $9.74. In the last 24 hours alone, the trading volume of the main meme coins exceeded $500 million.

Meme coins, volatility and profits
The $Trump token, launched in January 2025 on the occasion of his return to the White House, has had a rollercoaster ride. After debuting with a market capitalisation of $15 billion, it plummeted to $2 billion. The complementary $Melania token lost over 90% of its initial value, settling at around $141 million.

Despite the volatility, the $Trump token mechanism — which assigns a percentage of each transaction to the creators’ wallets — has generated extraordinary profits. According to Chainalysis data, between January and April alone, wallets linked to the project collected over $324 million. The company then stopped updating the data.

The president’s record earnings
According to Bloomberg, Donald Trump has earned over $620 million thanks to his direct involvement in the crypto world. His total net worth is now estimated at around $6.9 billion.

Most of the earnings come from the World Liberty Financial (WLF) platform, launched in September 2024:

• $390 million from the sale of the WLFi token
• $100 million from an agreement between Mgx and Binance for the use of the Usd1 stablecoin
• $150 million from the $Trump meme token
• $7 million from NFT collections sold since 2022

Usd1, currently valued at $2.2 billion, could generate another $100 million in revenue in 2025. Added to this is a 20% stake in American Bitcoin, a mining company that has raised $220 million to expand its infrastructure.

Sneakers, Bibles and Golf: the merchandising empire
In addition to the digital sector, Trump continues to monetise his name through licensing agreements on consumer products:

• $2.5 million from 45 Footwear for shoes and perfumes
• 2.8 million from The Best Watches on Earth for watches
• 2.3 million from Lma Productions for autographed Bibles and guitars, sold for as much as $11,500 each

Finally, several publishers have paid between $250,000 and $3 million for the rights to titles bearing his name, such as Letters to Trump, Save America and A Maga Journey.

Real estate and actor’s pension
His physical properties also continue to generate cash flow:

• $50 million from Mar-a-Lago
• $220 million from golf clubs in Jupiter, Doral and West Palm Beach

Curiously, Trump also receives a monthly pension of $6,484 from the Screen Actors Guild (SAG) thanks to his television career. Finally, dividends from his investments amount to approximately $11 million, with holdings in companies such as Caterpillar, Charles Schwab and Italy’s CNH Industrial.

A mix of digital finance, aggressive branding and real estate consolidates Trump’s image as an entrepreneur president — increasingly a key player in the alternative markets economy.

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(Photo: © AndKronos)